Weinanbau und Wein gehören zu den Kernelementen der französischen Kultur. Die ‚Appellation d’origine contrôlée‘ (AOC: Herkunftskontroll-Label) wurde 1936* gegründet, um die Enstehung anerkannter Weingüter in den unterschiedlichen Regionen des Landes zu unterstützen. Trotz der großen Vielfalt an französischen Weinen, dominiert die Bordeaux-Region klassischerweise die internationale Szene. Es lohnt sich jedoch darüber hinaus zu schauen und die wahren Treiber des französischen Weinmarktes zu erkennen. Diese verrät uns Alison Gauzin von Ketchum Paris.

Ein Beitrag aus unserem internationalen Foodmagazin “Inspired by Food No.2 – Ketchum’s Tasting Notes”:

more than bordeaux_groß

Viticulture and wine are core elements of French culture. The ‘Appellation d’origine contrôlée’ (AOC: origincontrolled label) was created in 1936* to foster the emergence of recognised vineyards in the country’s many different regions. Despite the rich diversity of French wines, the Bordeaux-growing region traditionally dominates the international scene. But it pays to look further and discover the true drivers of the French wine market, as Alison Gauzin of Ketchum Paris reveals.

Drink local
It may come as a surprise, but most wines sold are neither red nor white, but rosé. France is the No. 1 producer as well as the top consumer: 30 percent of wine consumed is rosé**. Provence is the leading
region, producing more rosé than any other type of wine, at 88 percent, which represents 35 percent of the total French rosé wine production***.

The two regions Alsace and Languedoc-Roussillon lead in export business. Languedoc-Roussillon, the No. 1 export region in 2013, boosted exports in 2014 (+10 percent)****. This success could be based on the unparalleled diversity of wines produced in Languedoc-Roussillon. The label ‘Sud de France’ was recently created to promote this aspect*****. Alsace was also very successful in exports in 2013, up 4.6 percent by volume*². Dedicated mainly to whites, which make up 90 percent of output, Alsace produces almost 1.1 million hectolitres of wine per year. The region accounts for 18 percent of French white wine production*³.

The stars of 2014
Each year, the ranking of the best French wines is published*~. In 2014, only 13 wines out of 7,000 received the highest score (100/100) – and with it the seal of approval ‘legendary’.

Among these 13 wines, Vallée du Rhône is the most represented region, with five wines: Epsilon is in 6th place, Château de Beaucastel Roussanne Vieilles Vignes in 7th place, Barroche Pure in 8th place, Les Bessards in 9th place and La Landonne in 11th place. The Languedoc-Roussillon region made the ranking with a total of three wines: La Pèira Matissat in 3rd place, Cuvée Impériale in 4th place and Grenaches de Pierre in 5th place. There are also three wines of the Bordeaux region: Pessac-Léognan Blanc in 10th place, Saint-Estèphe in 12th place and L’Extravagant in 13th place.

The top of the ranking is occupied by a wine from the Alsace region, Riesling Rangen de Thann, followed by a wine from the Vallée de la Loire region, Clos des Bonnes Blanches.

Although Bordeaux wines are the most famous and widely exported, their global consumption is decreasing, while export sales from other regions such as Languedoc-Roussillon, Alsace, Vallée du Rhône and Vallée de la Loire are increasing. Soon, another champion, very likely France’s future export and production leader, will be born thanks to the merging of the two major wine regions Languedoc-Roussillon and Midi-Pyrénées. This new wine production powerhouse can be expected to challenge the French and global wine markets, and eclipse several currently leading wines – maybe even those from Bordeaux.


***CIVP – Conseil Interprofessionnel des Vins de Provence
****France 3 Languedoc-Roussillon
*²Le Figaro.
*³CIVA – Conseil Interprofessionnel des Vins d’Alsace
*~Guide des Vins Lafont 2014