• First place in PR Journal’s current creative rankings
  • A total of 14 awards and 31 shortlistings mean that Ketchum Pleon is Germany’s most creative PR agency
  • Germany CEO Dirk Popp: “Convincing firms with our creative work and making a greater impact on clients.”

Ketchum Pleon is the new number one in the creative rankings of Germany’s PR agencies, according to a current publication in the PR Journal. With a total of 14 awards and 31 shortlistings, Ketchum Pleon / BBDO came out on top, following its second place in last year’s rankings.

Dirk Popp, CEO of Ketchum Pleon Germany, is delighted: “It fills us with immense pride that we are now the number one among the most creative PR agencies.” He adds: “This outstanding achievement can of course be attributed first and foremost to our clients and our personnel, to whom we owe a huge debt of gratitude. It is the reward for our courage and perseverance – constantly seeking to attain top creative performance together. And it goes without saying that as ‘reigning champions’ we also feel inspired to continue to give our very best in the interests of our clients.”

During the past year Ketchum Pleon made quite an impact with a number of outstanding projects. These included the “€2 T-Shirt” and the “Welcome Dahoam” campaign for the Bavarian State Chancellery in connection with the G7 Summit. As Dirk Popp explains: “Excellent creative work ensures orientation, substantial competitive edge, and a powerful impact in today’s age of ‘information chaos’. We urgently need more strong, creative work in PR – to boost the sector as a whole.”

The “€2 T-Shirt – A Social Experiment” drew attention to the inhuman production methods associated with the manufacture of cheap items of clothing, to mark the

second Fashion Revolution Day on April 24, 2015. This campaign involved confronting passers-by on Berlin’s Alexanderplatz with information on the brutal methods employed in the production of low-price shirts. These consumers then had the option of purchasing the so-called bargain for €2 in a neighboring store or donating the same amount instead. So far the campaign video has been viewed more than seven million times.

With “Welcome Dahoam” Ketchum Pleon presented the Free State of Bavaria as the host of the G7 Summit. One of the outstanding elements in this presentation was the lighting show featuring Neuschwanstein Castle with the flags of each of the Summit nations. The impressive images which this produced were conveyed to an international audience and generated considerable publicity for the Free State of Bavaria.

Further outstanding creative work developed by Ketchum Pleon in the course of 2015: